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Greater London House
Hampstead Road
London, NW1 7QP, UK

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Wunderman - UK

IKEA
U.K.

IKEA Toy Box

  1. Insight

    Our ambition is to use data to weave together the relationship we nurture and the spaces we call home. We want to create a better everyday life at home. 50% of parents from research groups said they struggle to find ideas to encourage creative play amongst their children.
  2. Ideas

    IKEA saw the world through the child’s eyes, giving cardboard waste a new lease of life. Introducing IKEA Toy Box, the latest mobile innovation that brings every piece of cardboard to life, giving children an opportunity to create and play.
  3. Impact

    Stay tuned for the campaign results to come later this year.