InsightSensodyne asked us to increase penetration in the market by reaching out to infrequent Sensodyne buyers. Sensodyne is seen as a pain relief rather than a toothpaste that should be used everyday. Users are not aware that sensitivity is a condition that needs to be treated twice daily.
Ideas'Ready For Everyday' represents a step-change for the brand, moving away from traditional TV focused, dentist-led advertising but focusing on a content first approach around wellbeing. We partnered up with influencers and partners to root Sensodyne in the Wellbeing space to establish them as an everyday toothpaste.
Impact48,000 views on Madeleine Shaw's first Instagram video and 36,000 views on her second Instagram video.