InsightCreate and promote a webcast that positions Microsoft as a thought leader in digital transformation and AI, connecting the brand to business leaders in Western Europe. The webcast should inspire the c-suite audience to consider how Microsoft technology can engage their customers, empower their employees and transform their products.
IdeasWe wanted to capture and retain attention by transforming the webcast experience. We created Microsoft Pivot, an interactive webcast experience. Six experts, three conversations. Microsoft Pivot captured attention by giving contrasting perspectives on the most important topics in AI and digital transformation and retained attention by putting a time-poor audience in control of the webcast experience, personalizing it to their needs.
Impact932 registered. 454 watched. 83% stayed for the full hour. Pivot connected Microsoft with 700 businesses, 88 of which were high priority targets.