For the new brand re-stage that took place late in 2015, we needed to create cut-through awareness in digital of the new Sunmax anti-aging range to attract the female audience.
We built intrigue and excitement around the brand’s key message of ‘Fighting the 10 Causes of Skin Ageing.’ With such an innovative product, we produced an industry first with a short film; using state-of-the-art projection mapping to deliver the brand’s key message with a famous digital personality as the hero, and her face as the canvas. As the campaign continued, Gabriela shared her experience and the footage through her social channels. The website picked up the conversation revealing even more information about the product benefits as well as providing a platform for expert voices to encourage trust in the brand.
Collectively the films garnered close to 1 million views on YouTube with Gabriella’s tweets and Instagram posts getting thousands of likes and re-grams.