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Greater London House
Hampstead Road
London, NW1 7QP, UK

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Wunderman - UK

BT
U.K.

The Garden Drop

  1. Insight

    Sales promotion activity is largely perceived as being just about short-term impact. But what if you need to overcome indifference to your brand, reinvigorate interest in a product people can't differentiate from your competitors, while also creating a lasting impact in a channel that's only seen as junk mail?
  2. Ideas

    BT door drops are rarely opened or retained. So, we transformed BT's approach with 'The Garden Drop', promotional footballs, kicked into fan's back gardens across Cardiff. Why, because balls sit in back gardens for years, a simple joy that never fails to get people together for a kick about.
  3. Impact

    Conversion to BT broadband jumped by a staggering 69% with a 78% uplift in people calling for more information and 93% of people in Cardiff seeing the campaign. The average door drop is kept for 38 days but our footballs will be kicked around Cardiff homes for years to come.