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Greater London House
Hampstead Road
London, NW1 7QP, UK

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Wunderman - UK

Shell
U.K.

Driver's Club

  1. Insight

    With year-on-year loyalty falling 6% in a sector saturated by loyalty programmes, Shell needed to differentiate to stay competitive: to engage customers by using data and insight to understand and act on the behaviour of the individual.
  2. Ideas

    We delivered a suite of highly personalised communications and offers delivered across multiple channels (email, DM, SMS, in-app, on-site) according to individual customer preferences. A seamless, adaptive experience designed to flex with the ebb and flow of each customer's relationship with Shell.
  3. Impact

    134 million communications sent resulting in an ROI of 7.1:1.