WUNDERMAN UK HEAD OF CX ROB CURRAN ON THE IMPORTANCE OF THE IN-STORE BRAND EXPERIENCE
Our Head of Customer Experience (CX), Rob Curran, shares his thoughts on the importance of the in-store brand experience, at a time when an emotional connection between a brand and a shopper is more important than ever. “How people shop is changing, and all too often one of the reasons people visit physical stores is to get a tangible feel for a product before buying it online. It would be very unwise to discount the huge significance of digital, but for multi-channel retail businesses it would be equally short-sighted to neglect the physical experience,” Curran says.
Read more about how customer experience is going to define physical retail and how Wunderman’s newly developed Elements of Experience platform can give brands the insight needed to build stronger consumer relationships.