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Wunderman - UK


Wunderman launches ‘Fund Female’ initiative for International Women’s Day

Wunderman launches ‘Fund Female’ initiative for International Women’s Day 

For International Women’s Day 2019, Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting today on International Women’s Day, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with the IWD2019 campaign theme, #BalanceforBetter.

Wunderman has created a campaign microsite, which includes a map of female-owned businesses in the area close to its offices in Mornington Crescent so that employees are supported in rising to the challenge to fund the female economy. The map’s open API also means that anyone who comes across a female-owned business, not just in the Camden area but across the country, can submit details to the site; equally any female business owners that want to be showcased as part of the initiative can submit their details too.

Commenting on the initiative, Wunderman UK CEO, Pip Hulbert said: “While we talk about equal representation, to date very little has been spoken about joining up support for female entrepreneurs with our spending habits to consciously spend cash with women-owned businesses. Only 27% of UK business owners are women. We hope that by supporting them with our custom it will help this number grow.”