Why great product and service design is a business imperative
Design and customer experience should be tackled hand-in-hand in order to dramatically boost performance and profit.
Research shows that businesses with stronger design expertise perform better overall, securing 32% more revenue growth than competitors and 56% more in total returns to shareholders over a five-year period.
Wunderman Director of Design, Lisa Campana talks to Real Business about why no organisation can afford to cut designers out of the loop.
Read the full article here.