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Wunderman - UK


Why great product and service design is a business imperative

Design and customer experience should be tackled hand-in-hand in order to dramatically boost performance and profit.

Research shows that businesses with stronger design expertise perform better overall, securing 32% more revenue growth than competitors and 56% more in total returns to shareholders over a five-year period.

Wunderman Director of Design, Lisa Campana talks to Real Business about why no organisation can afford to cut designers out of the loop.

Read the full article here