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Wunderman - UK


Why design should be a priority for consulting services

Director of Design, Lisa Campana's talks to Consultancy UK about Why design should be a priority for consulting services and the benefits of design for businesses. 

“Historically, design thinking hasn’t necessarily been a great priority in the consultancy world and a primary consideration in the boardroom. But it should be”, says Lisa Campana.

The end-to-end design and experience models of a business should be tracked and managed at the highest level, like finance or operations. Because when they are a key consideration with the C-suite it can dramatically boost profits.

Read more about the case for design here