Why design should be a priority for consulting services
Director of Design, Lisa Campana's talks to Consultancy UK about Why design should be a priority for consulting services and the benefits of design for businesses.
“Historically, design thinking hasn’t necessarily been a great priority in the consultancy world and a primary consideration in the boardroom. But it should be”, says Lisa Campana.
The end-to-end design and experience models of a business should be tracked and managed at the highest level, like finance or operations. Because when they are a key consideration with the C-suite it can dramatically boost profits.
Read more about the case for design here.