TACKLING TRANSFORMATION: HOW TO DELIVER MEANINGFUL CHANGE
As the ad industry faces increasing pressure on budgets and competition, embracing change is necessary and inevitable. Yet transformation – and managing the risks that accompany it – remains one of the greatest challenges for the industry today. Our COO Pip Hulbert and CSO Richard Dunn share their thoughts with Campaign on tackling the mindset shifts and uncomfortable decisions that come with true transformation.
“Having a consistent vision or ‘North Star’ for the business is key to success but is pointless without the will to execute and deliver meaningful change,” says Dunn. "It is all too easy for transformation to become a meaningless ambition statement rather than a clear focus."
As Sir Martin Sorrell, chief executive and founder of WPP, explains: "Transforming an existing business is akin to changing the engines on the plane – while it is still flying." Read the full story here.