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Wunderman - UK

News

Niki Foteinopoulou, lead data scientist lets AI, Loom loose on the nation’s favourite Christmas Ads

What’s the DNA of the perfect festive ad? We decided to let a Christmas novice – our A.I. called Loom, analyse the nations favourite Christmas ads from the last six years to discover the common thread of the best performing offerings. 

Read about what Loom discovers here.