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Wunderman - UK


Legal & General gives parental advice in new life insurance campaign

Legal & General and Wunderman UK, part of the WPP network, show people what it’s like to be a Forever Parent in its latest digital push  

Legal & General has launched Forever a Parent – a campaign executed by leading digital agency Wunderman UK – part of the WPP network – as part of their ongoing content role. The work sits alongside creative work shared with J. Walter Thompson. 

The campaign is built around the idea that, once you have children, you become a “forever parent”, and that your impact will last a lifetime. 

Managing the content strategy, creative and production, Wunderman UK created a heart-warming video centrepiece that shows how the advice given to us by parents stays with us whatever our age. It is part of a suite of assets designed to help parents research and make informed decisions about their life insurance needs. From kids to grandparents, the stars of the piece share in their own words the wisdom that has been given to them.

The video will be distributed across Legal & General’s owned channels alongside social platforms and paid channels, supported by social media assets, direct mail and an article that references the seven times your child will turn to you for advice. 

Wunderman UK was appointed by Legal & General in 2015 to build a library of relevant and engaging content that gave the leading insurance brand with a more personable voice.