Ian Haworth on the future of the creative workplace
Tech and creativity need one another in our industry. A robot won’t be able to create an imaginative ad campaign. Our spontaneous, gut reactions can’t be emulated by a machine. But they can be enhanced.
Technology will have its place, delivering and augmenting our originality of thought. No question.
So despite the whole ‘technology destroys interactions’ spiel, it’s actually going to bring creatives closer together. But only if they let it.
UK & EMEA Chief Creative Officer Ian Haworth talks to The Drum about the need for technology to augment our imagination, to give us more time to be creative and to crackdown on creative cowardice. Read the full article here.