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Wunderman - UK

News

Ian Haworth on the changing nature of the creative workplace

‘You’ve got to innovate or you’ll be irrelevant’ explains our UK & EMEA Chief Creative Officer Ian Haworth. According to him, the creative workplace is forever beta and constantly changing. The current shift we are experiencing is the constant rise of technology. Creatives are expected to adopt to change and evolve with this newcomer. We ought to immerse ourselves and embrace technology as a tool that aids creativity, he further explains that ‘data can sit at the heart of amazing creative output’. Moreover, clients also wish to see that change in order to stay relevant in today’s market.

To learn more about Ian Haworth’s thoughts on creativity’s need to collaborate, embracing this change and acquiring multi-faceted skillsets, you can read all about it in this Drum Article