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Wunderman - UK


How can you make better use of your data?

“I’m often surprised by just how few organisations can answer that pretty simple question”, says David Lloyd, Head of Data Strategy and Insights at Wunderman.

To get to the answer, often managers need to start by taking a step back and establish the key business questions that data will be able to answer.

In response to this question, David Lloyd speaks to Information Age about how businesses can succeed by avoiding the pitfalls, unifying the data silos that exist, measuring what matters in keeping with the goals of the entire organisation, and the importance of finding the human context of what the data is telling you.

How can you make better use of your data? Find out now.