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Wunderman - UK

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How businesses can create a culture of learning and avoid data paralysis

It’s hard to measure true marketing effectiveness and avoid information overload when the interpretation of data across various touchpoints sits within multiple teams.

To become a data-informed business that incorporates data from internal departments and external partners will often mean building a strong business case that challenges entrenched thinking. 

Head of Data Strategy and Insights, David Lloyd, discusses the challenges and shares his tips on how businesses can create a culture of learning that helps them to avoid data paralysis.

Read the full article here.