Wunderman UK ECD Ian Haworth writes for The Drum that film, art, data, personalisation, tech, creative are all meaningless unless you make people feel.
Ian states that there's been a lot of talk of a split in the advertising industry, between 'traditional' creative campaigns vs. content influenced and informed by data. However, whether the idea takes the form of film, art, web interfaces or technology such as AI, it's all meaningless unless you make people feel something.
As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world.
Read Ian’s latest blog post for The Drum here.