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Wunderman - UK

News

Being an arsehole isn’t mandatory: Our CCO Ian Haworth talks to The Drum about gaining respect as a creative leader

Discipline. Respect. Humility. Martial arts teach people these traits.


When you walk into the dojo for the first time, you come with nothing. You’re not a high-flying banker or a tech genius. You get to the top not by reputation in the outside world but by the respect structure within the arena.

In one dojo I trained at, the wooden floor was enveloped in sweat after sessions. And no matter what grade you were, no matter how long you’d studied, you were down on your hands and knees with a cloth at the end, making sure that floor was spotless for the next class. Fundamental equality.

We need a bit more of that in adland.

Read the full article on The Drum.