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Wunderman - UK


Adding personality to the machine and giving AI that human touch

Wunderman UK ECD Ian Haworth explains how we can add personality to the machine, giving artificial intelligence the human touch its lacking in The Drum. 

AI is the hottest of topics right now. However, the conversation is still too focused on the plumbing, the design of the tech itself. What hasn't been conquered - and is perhaps the most crucial part when connecting the dots - is how you can design a voice for the machine itself. Ian emphasises how words still have the power to move people, to inspire them to do great things, and AI is just not connecting on that level. 

As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world. 

Read Ian's latest blog post for The Drum here