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Wunderman - UK

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Legal and General

Things That Go Bump In The Night

Making life better.

    The campaign is centralised on the theme of ‘protection’, focussing on how parents with young children think about life insurance and how it can help them protect their family’s wellbeing, as well as their financial security should the unthinkable happen.
  2. IDEAS

    To bring this to life, we produced a heart-warming video which captures children explaining their biggest fears. As we are taken through a world of monsters, snakes and scary clowns, the outtake is that a child knows that their parents will always protect them. To fulfil Legal & General’s commitment to “making life better”, the video links through to a written guide in partnership with a prominent child psychologist, discussing ways in which parents can help their children feel safe and secure.

    The campaign is part of our aim to build up a library of relevant and engaging content with a more personal, human voice for Legal and General. Ultimately showing the deeper purpose, significance and concerns which inform Legal and General’s core customers.