ZAAZ Recognized By Forrester Research For Web Analytics Practice

ZAAZ Recognized By Forrester Research For Web Analytics Practice

SEATTLE – December 11, 2007 – ZAAZ (www.zaaz.com), a full-service, interactive web agency, announced today its inclusion in a December 5th, 2007 Forrester Research report by Megan Burns, titled “Where to Get Help with Web Analytics.” One of 91 firms across North America, Europe, and Asia Pacific to be named in the report, ZAAZ was recognized for its size, holistic approach to Web analytics, use of proven technology, and breadth of industry experience. Forrester Research serves over 2,300 clients, and is a thought-leader amongst business and IT professionals.

“Being recognized by one of the industry’s most notable research firms is an important milestone for our business,” said Shane Atchison, CEO of ZAAZ. “2007 has been a tremendous year for us, marked by award-winning work, significant new client wins in Sony, NAU, Tom’s of Maine, and PR Newswire, as well as 65% growth in revenue and 100% growth of the ZAAZ team. Our uniquely applied combination of logic and creativity results in tangible ROI for clients and will continue to serve as the foundation for ongoing success and acknowledgement.”

As noted in the report, ZAAZ’s national client base spans various industries including automotive, B2B, consumer, e-commerce, retail, financial services, telecommunications, and hospitality, featuring marquee brands such as Sony Electronics, Microsoft, Ford Motor, PR Newswire, and Tom’s of Maine. The agency is known for its full-service capabilities, offering a spectrum of consultative interactive services from web strategy, creative direction and user experience to web analytics and optimization. ZAAZ’s inclusive use of Web analytics technology solutions from reputable companies, such as Google, Omniture, WebTrends, Visual Science, Click Tracks, and more was also featured in the report findings.

About ZAAZ

ZAAZ helps the world’s most powerful brands grow and thrive online with performance-driven design, analytics, and optimization services. As a full service interactive agency, ZAAZ provides web strategy, design, development, user experience, analytics, and optimization to Global 1000 companies including Microsoft, Sony Electronics, PR Newswire, Tom’s of Maine, Ford Motor Company, Converse, and others. Founded in 1998, ZAAZ has offices in Seattle, Portland, Detroit, San Francisco, and Chicago. ZAAZ is a member of the Wunderman Network and part of the WPP group of companies. For more information, visit www.zaaz.com