Contact us

Need more information? Call our reception at +44 207 611 6912 or leave a message here.

Connect via:

Inquiry Type:

Message Failed To Send

The server encountered an error.

Form Validation Error

Please resolve the following issues:
  • name field missing
  • email field missing
  • Email has wrong format.
  • phone field missing
  • Message body missing
  • Missing Email/Phone field
  • Complete the Recaptcha to prove you're not a robot
Close

Wunderman - UK

See More
See More
Shell
U.K.

The Pump Challenge

We challenged customers to fill at higher price points.
  1. INSIGHT

    How do you incentivise drivers to fill up with greater volumes of fuel on the forecourt?

    By analysing our data, we discovered a 1/3 of Shell Drivers Club customers like to fill up to a round number – exactly £30, or £40, for example.

  2. IDEAS

    ‘The Pump Challenge’ gamified this mundane process by challenging customers to fill at higher price points, nudging them to spend that extra £5/£10.

    We engaged the Shell Drivers Club customer base with an innovative (and crucially fun) proposition. Customers were invited via email to test their skills and reaction on an addictive interactive ‘Pump Challenge’ game, before playing for real on their next visit to a Shell forecourt.

  3. IMPACT

    ‘The Pump Challenge’ is Shell Drivers’ Club most successful campaign to date (17% uplift vs historical benchmarks). We demonstrated that a genuine data-driven customer behavioural insight, coupled with a fun and innovative creative execution, can succeed in changing customer behaviour during what is normally a mundane chore.

See more case studies