Trish Wheaton
Chief Marketing Officer, Wunderman Group and Chairperson, Wunderman Canada
Wunderman HQ, New York and Wunderman Canada
In November 2007, Wunderman named Trish Wheaton the agency's first Chief Marketing Officer, responsible for new business and brand stewardship. As COO of Wunderman in the United Kingdom, Trish oversaw the agency's transformation into the largest data, digital and relationship marketing agency in the UK and won two significant pieces of business—Orange and Land Rover CRM—in a fiercely competitive market. A multimedia and loyalty specialist, Trish has headed accounts across a variety of categories, including financial disciplines, entertainment, loyalty, teleco and retail, winning numerous industry awards.
Trish has been a featured speaker at the World Advertising Research Center's Advertising & Consumers Conference in London, the Direct Marketing Association and the Cannes Lions International Advertising Festival. For 11 years, Trish has served as the emcee of Canada's annual RSVP awards, held by the Canadian Marketing Association. She served as Chairman of the CMA Board of Directors, was Chair of the CMA annual convention and is a past recipient of the CMA Directors' Choice award.