The Selfish Consumer
TiVo, iPod and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer. Combine all that power with a healthy dose of anonymity and the id of our new media consumer surfaces and screams, “Gimme!”
So, what is the mantra of this new “Selfish Consumer”? This consumer wants: What I want, When I want it, Where I want it, In the forms I want, As much or as little, Filtered by my peers, Backed by expert opinion, Without unwanted interruption, And then I’ll share it with my “friends,” But don’t you dare tell a soul you know me. 2006 Atticus Digital Communications Award of Merit.