Office: Zurich
Client: Sunrise
The Brief:
Telecommunications company Sunrise launched a new ADSL package: broadband Internet and free calls without restrictions for a whole year. Our task: with a limited budget, promote this package to the masses.
The Campaign:
We came up with an unusual, low-cost outdoor idea: We placed billboards with real phones that were free to use, day and night in three major train stations. Passers-by could test and order the main benefit of the package from the same place, for free.
The Success:
Due to their clever placement, the Sunrise Telephone Posters gained huge attention. Media wrote about the crowd-pulling billboards. In just three weeks, Sunrise reached nearly 17,000 new ADSL clients.