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Shell | Helix Ultra with PurePlus

For the launch of Shell’s innovative new motor oil made from natural gas, the global website had to live up to the ‘innovation’ tag of the product. To explain the science and technology that goes behind Shell Helix Ultra with PurePlus, a responsive HTML5 website was developed housing various pieces of storytelling and demonstrative content within a rich 3D environment depicting the process of gas forming into liquid motor oil. The animation fused several forms of complex CGI technology to create a seamless interactive stream.

Within days of launch, the site had attracted 81,185 users, 101,177 page views with an average dwell time on site of 1min: 33secs.