Next >
< Previous

Outlook.com | The Campaign Google Couldn’t eadRay

To reduce favourability of Gmail and drive trial of Outlook.com, we paired an interesting fact about 98% of Gmail users with an interesting fact about Gmail and discovered a language Google can’t read – Pig Latin.

Then we created an entire campaign that Google couldn’t read to make a point about privacy, build awareness and drive trial and conversion for Outlook.com.