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Microsoft Office 365 | Wifi Bench

To generate awareness of Office 365 as software that enables the ability to work from anywhere, we created a media-first with 8 park benches containing built-in Wi-Fi located in high-traffic business areas around London.

There were over 7,400 user sessions from the Wi-Fi benches with an average data traffic of 39MB in each session. Users clocked up a total of 1,356 hours online, and even spent some of the bench’s Wi-Fi time sharing their experience in social media, reaching 58,200 people (worth £120,000 in free media).