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Microsoft Cloud | Predicting the Future

To get IT Managers to consider Microsoft Private Cloud solutions as the best way to future-proof their data centres, we created a campaign of magazine covers across IT titles. Each cover featured a typographic extract from a famous sci-fi novel in which the author had tried to predict the future, but failed.

Site traffic saw a huge spike with 21% of the year’s visits in just one month – twice as many as any other month in the year.