The fourth generation Range Rover is widely viewed by car critics as the most complete vehicle ever created. We were tasked with creating an online experience to match. One that was premium, informative and innovative.
Using footage of the vehicle on the winding roads of Lake Como we created an immersive, interactive film experience that lets the user sit back and enjoy the breathtaking imagery, or click to pause the film at any point and explore the vehicle in detail through extra content. We created over 30 pieces of film content and we pushed the limitations of HTML5 capabilities with the site fully functional across desktop, tablet and mobile.