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Jaguar | Project 7

The F-TYPE Project 7 is the fastest most powerful production vehicle Jaguar has ever made. What’s more, it’s rare. Only 80 will ever be made for the UK market. It’s been created by a newly formed division of Jaguar Land Rover – Special Vehicle Operations – set up to focus on meeting the increasing expectations of today’s most discerning and enthusiastic Jaguar and Land Rover customers.

We were asked to define a customer journey for these customers, who had already put down a £10,000 deposit, while they wait up to one year for delivery of their vehicle. To kick off this journey and help them be part of this new legend, we brought them into the process by delivering each customer, their very own personalised design portal. Here they can choose the options and features that will make this vehicle unique to their collection. Once configured, we then presented each customer with their own dedicated website to share and show off their vehicle. Not many people out there can brag that their car has its own website.