The Challenge
The teenage years are notoriously difficult, and periods are often far from happy. Girls and young women draw strength from sharing and supporting each other, not only through their periods but through the wider emotional changes of puberty and life. We set out to create a destination for them to access vital information about the changes they were going through but to also share their experiences with each other.

The Solution
We created two platforms to perform two distinct tasks. The first, Happy Island, is a community platform dedicated to happiness. Girls who become part of the community can create their own customisable 'room' on the island, make friends and help contribute to their happiness by visiting each other, chatting and sending gifts. The second, Being Girl, allows girls to access information about health and relationships in a safe and unthreatening environment.

The Result
Happy Island receives over 22,000 unique browsers a month across Western Europe. There have been over 8.500 new registrants each month with an average dwell time of over 12 minutes.