We are the European digital agency of record for the FemCare group (Tampax, Always and Alldays) and Pringles at P&G. Our responsibilities are to develop digital marketing strategies and campaigns including site builds, online media, mobile activity and 'beyond the banner' activity like viral, word of mouth activity and community building.
The teenage years are notoriously difficult and periods are often far from happy. Wunderman developed two web platforms to help girls through their teenage years. Being Girl acts as your 'virtual big sister' while Happy Island created a community platform dedicated to happiness. See why teenage girls return time and again.
We needed frenetic, internet-obsessed 16-24 year olds to think the Pringles brand was cool again. Our challenge was even greater in the social media space, where every other brand was vying for their attention. That's why we decided to turn Pringles' usual 'sharing' strategy on its head and create 'Help the Oversharers.' Find out how we got teenagers to share less and love Pringles more.
