The Solution
We created a campaign of graphic animated icons that grab the
attention of consumers and cut through the clutter of competitor
ads. Each Orange tariff uses a distinctive animal so that it can be
easily identified and product information was communicated in a
clear, concise way that clearly set out the benefit of each
tariff.
The Result
The results showed a significant improvement in a saturated market.
Click through rates on online ads rose 8%. Order to conversion
increased from 1.36% to 2.07% - a 15.2% increase.
