The Solution
A dynamic blue arrow was created as the key design element, so we extended the idea by setting it free across the web. Users were shown the way (whether on foot, on a bike or even on an elephant) and given an intimate exploration of how Nokia could change their journeys forever.
The Result
This was the biggest viewership for a Nokia digital campaign this year, with the biggest interaction response ever recorded on Yahoo! With massive reach, the awareness and traffic was substantial and Nokia saw a major uplift in Ovi Maps activation as a result.
