The Solution
The answer lay in a simple truth: Nokia's home is Finland. Finland is the home of Christmas. So we created a magical online 3D world that collected all of the disparate projects in one place. The main site included a Christmas tree decorated with Ovi apps for downloading and sharing, as well as a quirky Finnish family highlighting gift ideas, discounts and offers.
The Result
- Over 300,000 impressions during the campaign (of which 150,000 were unique)
- 81% uplift on sales from the previous Christmas campaign
- 16,000 apps downloaded in two weeks leading up to Christmas
- 13% of all site visitors entered the competition
- 33% of competition entrants came from people who shared the site
