The Challenge
Google and Yahoo! had a stranglehold on the search market, especially given that 90% of businesses chose Google as their preferred search partner. We needed to give businesses a reason to change to MSN.

The Solution
Our research uncovered that an MSN/Live searcher is 52% more likely to buy. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects.

The Result
We helped MSN to achieve their entire annual sales target within just three months. And with 2,500 brands on board, MSN was recommended by the top 32 media buyers in Europe.