Wunderman develops marketing strategy and campaign execution across a range of Microsoft products and services targeting both business and consumer audiences. Both offline and online our solutions are focused on delivering a measurable ROI for a variety of business groups: the Windows portfolio, the online portal MSN, the new decision engine, Bing, and a mix of B2B audiences - for example, the Microsoft Partner ecosystem and the advertiser and agency community using adCenter.
Microsoft asked Wunderman to help create a brand from scratch and take on the might of Google and Yahoo! in the search market. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects. See how we achieved the 12-month target in three months.
Getting consumers to fundamentally change their attitude to search is no small task. Microsoft asked us to create a campaign that would challenge UK users' almost total reliance on the two most popular search engines. See how we launched Bing as the search engine that helps you find what you're looking for more quickly and easily.
Windows products were not the natural choice for tech-savvy young people wanting to express themselves creatively or connect with friends. So Microsoft briefed us as part of a multi-agency team for a clever way to show that Windows 7 is about entertainment, creativity and having the tools to produce whatever you want. Enter the 7 Second Movies competition, which put Windows 7 firmly hand in hand with entertainment and creativity in the minds of our audience.
