The Challenge
 The target audience are stylish, outgoing, determined, enthusiastic and wring every minute out of life. We needed to create something that gives the user a palpable sense that something wicked this way comes. Range Rover Sport Supercharged is a muscular, super-performance vehicle with a monster of an engine under the bonnet.

The Solution
 Our proposition was 'Pure performance. Can you tame it?'. Our strategy was to engage the users emotionally and show the impact of the explosive power that this vehicle has, by creating a narrative around the car. Styled like a thriller movie, the microsite invokes Supercharged's menacing personality. The site was promoted by buying alternative media like screensavers in city banks.

The Result
Quality leads were generated from the site with 33% of the leads being converted to sales. That meant sales of £1.1 million from an online spend of just £140,000.