wunderman

Football or rugby, which is better? This was the debate we were looking to ignite with our viral film featuring rugby star Josh Lewsey. See why BBC's Football Focus played the film in full and why over a million people viewed it online.

We created a direct marketing campaign targeting premium car owners. By appealing to the connoisseur in them, we positioned buying a Range Rover not as one among many premium cars, but a life choice similar to buying a Patek Philippe watch. See how we exceeded our target by 400%.

With no TV support we were challenged to engage prospects emotionally and show the impact of the explosive power of the Range Rover Sport Supercharged. We created an immersive 'thriller movie' website to demonstrate the vehicle's menacing personality. Experience it for yourself.

We developed an interactive microsite that tells the 60-year story, beginning with the inception of the original Land Rover in 1948 and moving through the decades to the development of the LRX Concept car in 2008. The site is punctuated by stories of heritage, product and technical innovations. It showcases Land Rover's iconic advertising, demonstrates Land Rover's role in serving humanity and the environment and captures 60 years of 'the spirit of adventure'.

The new 2010 Land Rover range launched bang in the middle of the recession. As a brand underpinned by durability, Land Rover had to be seen as resilient enough to not resort to price led deals like its cheaper competitors. We had to create a DM campaign that compelled current Land Rover owners to physically get into one of the new models in a test drive so they could discover the superiority for themselves.