The Solution
Our 'Find It' campaign challenges people to look beyond the obvious
and discover a whole world of exciting new things, from music and
social events to design, street art and even the new Ka - all
hidden in plain sight. We created a social collaboration website
that allowed our audience to find and share what they'd discovered
for themselves, literally putting these on the map.
The Result
Since January 2009 over 882,000 visitors from 20 countries have
visited the site and 92,991 people have registered for test drives,
brochures and email dialogue and configured a Ka to their
specification. This accurately targeted communication proves that
established automotive brands can buck the downward economic trend
- when they have the right product and campaign. Over 35,000 people
have already paid a deposit for the new Ka, as of June 2009.
