The Solution
We worked with stakeholders across Ford of Europe from IT,
Marketing and Brand to develop and define a digital strategy, user
experience specification, design solution and a search and web
optimisation programme. This included a customer experience vision
and the prioritisation of the many programmes and functional
elements needed to achieve the goals.
The Result
A 100% complete rebuild: the UK site has around 700 pages, and
across 23 European markets Ford is estimated to have 10,000 pages.
In 2008, 88 million people visited Ford's European sites
and visitors spent nearly 500 million minutes online with
them. Optimisation work is under way to improve effectiveness by
10-15%.
