The Challenge
We were tasked with helping Ford retain their existing customers and win new business by operating Ford's direct sales operation. Once the business is won Wunderman has to provide a total vehicle supply service from initial customer sales inquiry through to final customer handover.  

The Solution
We established an organisation that tendered directly for new Ford Fleet customers, operated a vehicle sourcing system to source the right vehicle at the right time, developed a comprehensive customer service programme and provided the back office function to manage the administration and reporting.

The Result
Not only did we take the strain for Ford through the development of a multi-skilled sales operations department with expertise of technical writing, systems, product and process combined with a total customer service offering, we also process orders for around 20,000 vehicles a year, making us one of Ford's top ordering sources.