A client since 1985, Wunderman is Ford's agency for all elements of interactive marketing and CRM activity across 21 European markets, based out of the UK. Two UK-based teams manage full service marcomms delivery for Ford of Europe and Ford of Britain respectively.
This work includes development of all on-line marketing programmes, website builds, online advertising, email marketing, DiTV and mobile marketing.
Facing extreme competition and price undercutting, Ford needed to reassert their position in the market. Rather than sell a campaign, we set out to sell a philosophy. Wunderman created a benchmark for quality and value - The Ford Standard. This was a simple message we intelligently executed across various media and it was so successful that other European Ford markets have now adopted it.
Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.
Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created the Find It social map of Europe and an innovative 3D interactive mobile experience. See the results for yourself.
New Ka - Pre-Launch and 3D Mobile
Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created an innovative 3D interactive mobile experience. See why 70,000 people got involved throughout Europe.
Ford's New European Website Platform
Over 88 million people visit Ford's websites in Europe each year. We were tasked with creating a platform that inspired and ensured that quality leads were directed to the dealers. Once created, we worked with our sister company, ZAAZ, to optimise the natural search and web experience to maximise every aspect of the interaction. See what we created.
Ford needed an extension of themselves to service existing customers and win new ones. Our role was to establish an organisation that tendered directly to Ford Fleet customers and managed the process from enquiry to delivery. See how we became one of Ford's biggest retailers.
We were challenged to change the game on a running and successful publication. Our strategy was to fundamentally redesign the personalised response device and tailor offers to all the key customer groups. See how by creating 21,000 different combinations we increased response by 20%.
