As of Midnight 22nd November 2013, the Xbox One finally went on public sale and we saw the green creative fruits of all our labour, all over London! The new Xbox One is being pitched as the all-in-one entertainment system, a place where all your games, music and movies can be stored and accessed, wherever you are. Excitement for the product and its battle with the newly launched PS4, has made the product one of the most eagerly awaited of 2013. TV is just one facet of what has been an extremely exciting and co-ordinated global campaign initiative that stretches across digital, print, OOH and DOOH. The Wunderman UK team have been responsible for delivering every piece of communication on this campaign, out and in market, and the agency is rightly quite proud of this work.