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Wunderman - UK

Insight

The route towards a more diverse creative industry does not have to begin in the classroom

Wunderman UK ECD Ian Haworth is firm in his belief that the route towards a more diverse creative industry does not have to begin in the classroom.

The UK government has just announced its plans to force 90% of students to study the traditional core curriculum, which includes absolutely no creative subjects. Ian believes that even though we can’t change the education system, what we can do is tap into the multi-layered society we live in, using a different approach.

Read Ian’s latest blog post for The Drum here.

As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world.