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The Times says “Sorry, we’re not sorry!”

Whilst everyone was buzzing with last minute shopping, Christmas dinner cooking and family fuss, News UK and our team was busy launching The Times direct mail “Apologies Pack” campaign.

Just before Christmas, we launched a clever direct mail campaign on behalf of The Times to remind readers of the benefits of full membership including events that are exclusive only to Times readers. Comprised of 4 different feature lines, the pieces of direct mail were distributed to subscribers during the run up to Christmas and are based on the idea that readers will be slammed attending The Times Plus events that they won’t have any time for their family and friends.

To read more about The Times campaign, check out the article from Decision Marketing here.