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The Sun’s Dream Team gets a European feel

Yesterday, we launched our Dream Team Europe campaign for The Sun which is an extension of our original Dream Team product.

This campaign however, extends past the UK border and focuses on the exciting final stages of the European football tournaments – The Champions League and Europa Cup but embodies the same humour as the first with phrases like “Would picking Ronaldo give you a rabona?”

We not only developed the new creative concept, strategy, communications plan and led creative on all deliverables including press, e-mail and digital display, but we also pushed the campaign forward into all social channels.

The end result – several truly entertaining press ads that will roll out over the course of the next two weeks.

To read more about the campaign launch and the work itself, check it out here.