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The Sun’s Dream Team 2015-2016 season has launched and so too has our latest campaign

The 2015 – 2016 Dream Team work has finally launched and we are pleased with the outcome so far.

The ads expand on the theme of the previous year’s campaign – it’s not cheating when it’s your Dream Team – by showing fans who’ve been caught in the act of picking players from their hated rivals.

It’s funny, true and bang on the money for the target audience.

The social channels including Facebook and Twitter went live on Friday and the press and display ads started to appear from Saturday, in paper and on The Sun’s website.

Early indications are that the work is working, as the number of signups in just two days are already over target – and so we are chuffed.

To read more about the campaign, check out the article here in Marketing Magazine.